PREVIA Silver Shampoo with Blackberry

With organic blackberry extract, pH 4-5. conditioning shampoo for blonde, gray, white, discolored hair or hair with reflections. Neutralizes unwanted yellow tinge and gives hair long-lasting shine. Gently cleanses and provides smooth, soft hair. Application: Apply to wet hair and emulsify, massage and rinse. Repeat the procedure and leave on for 1-3 minutes. Rinse. Fragrance: The encounter between precious sandalwood and warm cardamom will make you breathe in the energizing atmosphere.

Blonde Hair - Treatment for platinum blonde hair

The nourishing, restorative treatment against yellow tinge. Ideal for natural blonde, discolored hair, hair with highlights or super lightening dyes. The blue-violet pigments neutralize the yellow-orange reflections and gently refresh the silver reflections. Deeply nourishes the hair, leaving it fresh, soft and silky.

Organic Blackberry Extract:

Containing tannin, blackberry is an astringent tonic: it gives new life to the hair. The fruit contains many trace elements (iron, magnesium, calcium, copper, selenium, manganese) and vitamin C, which nourish the hair from the root. Its antioxidant, revitalizing and purifying properties moisturize the hair, making it soft, shiny and pleasantly scented.

Wheat proteins:

Hydrating complex, penetrates inside the structure of the hair cuticle. With its film-forming properties, it adds strength, volume and shine to the hair and strengthens its structure.

Previa

• Certified organic and biodynamic active ingredients originating from Italy.
• A bouquet of exclusive fragrances inspired by nature
• Eco-packaging made from materials derived from sugar cane

Previa formulas do not contain chemical surfactants, preservatives, petroleum derivatives and artificial colors. Ingredients: all ingredients come from a guaranteed production chain and are processed without the use of chemical substances.

• without sulfates
• without parabens
• without DEA/TEAS/MEA
• without EDTA
• without artificial colors
• without OEG/PPG
• without mineral oils
• without Lanolin
• without Thiazolinones
• without Benzophenones
• without DMDM Allantoin Imidazolidinyl Urea