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Driven by vision and innovation, young hairdresser Franz Ströher founded Wella in Rothenkirchen in 1880. Since then, the now globally renowned brand has brought together people who share a passion for hair.
Wella’s diverse product ranges offer tailored solutions for every hair type and need. Whether it's care, styling or colour, Wella Professionals products stand for professionalism, innovation and outstanding quality.
ULTIMATE COLOR
Radiant colour that lasts.
- Protects colour vibrancy for up to 10 weeks*
- Strengthens colour-treated hair from day one**
- Up to 4x more resistance to hair breakage
- Protection and hydration for healthy-looking colour-treated hair***
*With regular use of the ULTIMATE COLOR care routine – from salon visit to at-home care.
**When using the Miracle Leave-In Mask compared to a non-conditioning shampoo.
***When using the Miracle Leave-In Mask.
SUPERNATURAL COLOR
The plant-based hair colour for those who see natural beauty in a new way
Many consumers are looking for a hair colour that not only looks beautiful but also feels good: natural ingredients, vegan formulations, fewer chemicals, greater awareness – without compromising on professional results. If you're looking for a hair colour that is gentle, natural, sustainable and still delivers outstanding performance, SUPERNATURAL COLOR by Wella Professionals could be exactly what you're looking for. Combining the power of plant-based ingredients with true colour performance, it also provides a noticeable caring effect.
COLOR XPRESS
Beautiful colour in just 10 minutes: The perfect solution when you're short on time.
Sound familiar? Your roots are showing, your colour looks dull – but your schedule is packed. Many women are looking for a quick and reliable colour refresh without spending hours in the salon. That’s exactly where Color Xpress by Wella Professionals comes in: an innovative permanent hair colour that delivers fresh, natural-looking coverage in just 10 minutes.