"Shiseido" means "praise the virtues of the earth that give new life and create new values". These words from a classic of Asian literature, characterise the company's philosophy. Shiseido combines state-of-the-art technologies, groundbreaking design and Far Eastern philosophy. For Shiseido, beauty is not just about looking good, but about all-round well-being at any age. Thus, all products are designed to promote the harmony of body and mind, to create a general sense of well-being and at the same time to provide the skin with optimal care. In 1872, the company was founded as the first Western-style pharmacy in Tokyo. From these roots, it has evolved into a global company with unique expertise in developing products with the most advanced technology.
"Shiseido" means "praise the virtues of the earth that give new life and create new values". These words from a classic of Asian literature, characterise the company's philosophy. Shiseido combines state-of-the-art technologies, groundbreaking design and Far Eastern philosophy. For Shiseido, beauty is not just about looking good, but about all-round well-being at any age. Thus, all products are designed to promote the harmony of body and mind, to create a general sense of well-being and at the same time to provide the skin with optimal care. In 1872, the company was founded as the first Western-style pharmacy in Tokyo. From these roots, it has evolved into a global company with unique expertise in developing products with the most advanced technology.
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