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Hair Brands We Love

Wella Professionals stands for innovative formulas, professional performance, and over 140 years of salon expertise. From intensive hair care and vibrant color to flawless styling, these high-quality products help you achieve healthy-looking, beautiful hair. Discover Wella's most-loved favorites and elevate your haircare routine.

Our own brand

Founded in 1973 by master hairdresser Hermann Basler, the Swabian family-owned company Basler was created by hair experts for hair experts. All products are manufactured in their own Beauty Factory according to the highest German quality standards.

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Offer
Glow & Shine Leave-In Spray
basler
Glow & Shine Leave-In Spray
Leave-In Spray

Average rating of 5 out of 5 stars

200 Millilitres
(€51.10 / 1 l)
Sale price:
€10.22
Regular price:
RRP:
€11.36
Offer
Glow & Shine Mask
basler
Glow & Shine Mask
Intensive cure

Average rating of 5 out of 5 stars

125 Millilitres
(€65.36 / 1 l)
Sale price:
€8.17
Regular price:
RRP:
€10.33
Offer
Glow & Shine Shampoo
basler
Glow & Shine Shampoo
Shampoo
200 Millilitres
(€38.20 / 1 l)
Sale price:
€7.64
Regular price:
RRP:
€8.57
Offer
Glow & Shine SOS Repair Mask
basler
Glow & Shine SOS Repair Mask
Intensive cure

Average rating of 4 out of 5 stars

125 Millilitres
(€61.92 / 1 l)
Sale price:
€7.74
Regular price:
RRP:
€10.33
Dream Coat Supernatural Spray
Color Wow
Dream Coat Supernatural Spray
Styling spray

Average rating of 5 out of 5 stars

50 Millilitres
(€308.00 / 1 l)
Regular price:
from €15.40
Money Laundering Glossing Conditioner
Color Wow
Money Laundering Glossing Conditioner
Conditioner
250 Millilitres
(€140.16 / 1 l)
Regular price:
€35.04
Offer
StyleSign Heat Styling Smoothing balm
Goldwell
StyleSign Heat Styling Smoothing balm
Smoothing cream

Average rating of 5 out of 5 stars

100 Millilitres
(€194.60 / 1 l)
Sale price:
€19.46
Regular price:
RRP:
€25.84
Offer
Blowout Glass 72HR Frizz Fighter
JOICO
Blowout Glass 72HR Frizz Fighter
Leave-In Spray
200 Millilitres
(€107.50 / 1 l)
Sale price:
€21.50
Regular price:
RRP:
€26.87
SHIMMER.SHINE
KEVIN.MURPHY
SHIMMER.SHINE
Leave-In Spray

Average rating of 4.71 out of 5 stars

100 Millilitres
(€377.30 / 1 l)
Regular price:
€37.73
Gloss Absolu Anti-Frizz Glaze Milk
Kérastase
Gloss Absolu Anti-Frizz Glaze Milk
Leave-In Fluid
45 Millilitres
(€296.67 / 1 l)
Regular price:
from €13.35
Offer
Gloss Absolu Anti-Frizz Glossy Hair Set
Kérastase
Gloss Absolu Anti-Frizz Glossy Hair Set
Getting to know set
Sale price:
€32.76
Regular price:
RRP:
€53.75
Offer
Gloss Absolu Bain Crème Hydra-Glaze Nachfüllbeutel
Kérastase
Gloss Absolu Bain Crème Hydra-Glaze Nachfüllbeutel
Shampoo
500 Millilitres
(€69.02 / 1 l)
Sale price:
€34.51
Regular price:
RRP:
€56.64
Gloss Absolu Bain Crème Hydra-Glaze
Kérastase
Gloss Absolu Bain Crème Hydra-Glaze
Shampoo
80 Millilitres
(€140.13 / 1 l)
Regular price:
from €11.21
Offer
Gloss Absolu Bain Hydra-Glaze Refill
Kérastase
Gloss Absolu Bain Hydra-Glaze Refill
Shampoo
500 Millilitres
(€79.30 / 1 l)
Sale price:
€39.65
Regular price:
RRP:
€56.64
Gloss Absolu Bain Hydra-Glaze
Kérastase
Gloss Absolu Bain Hydra-Glaze
Shampoo

Average rating of 4 out of 5 stars

30 Millilitres
(€373.67 / 1 l)
Regular price:
from €11.21
Gloss Absolu Frizz-Glaze Cream
Kérastase
Gloss Absolu Frizz-Glaze Cream
Hair cream
240 Millilitres
(€144.38 / 1 l)
Regular price:
€34.65
Offer
Gloss Absolu Glaze Drops
Kérastase
Gloss Absolu Glaze Drops
CARLTON Elixir Hair oil

Average rating of 5 out of 5 stars

45 Millilitres
(€728.00 / 1 l)
Sale price:
€32.76
Regular price:
RRP:
€53.75
Gloss Absolu Insta Glaze
Kérastase
Gloss Absolu Insta Glaze
Conditioner

Average rating of 5 out of 5 stars

75 Millilitres
(€186.40 / 1 l)
Regular price:
from €13.98
Gloss Absolu Masque Crème Hydra-Glaze
Kérastase
Gloss Absolu Masque Crème Hydra-Glaze
Hair mask
75 Millilitres
(€226.00 / 1 l)
Regular price:
from €16.95
Serie Expert Vitamino Color Spectrum Professional Glass Shine Serum
L'Oréal Professionnel Paris
Serie Expert Vitamino Color Spectrum Professional Glass Shine Serum
Hair serum

Average rating of 5 out of 5 stars

30 Millilitres
(€416.67 / 1 l)
Regular price:
from €12.50
Offer
Perfect hair Day High-Shine Gloss
Living proof
Perfect hair Day High-Shine Gloss
Conditioner
200 Millilitres
(€156.90 / 1 l)
Sale price:
€31.38
Regular price:
RRP:
€35.14
Mirror Rinse Glass Hair Treatment
Oribe
Mirror Rinse Glass Hair Treatment
Hair treatment

Average rating of 5 out of 5 stars

175 Millilitres
(€428.23 / 1 l)
Regular price:
€74.94
Awapuhi Wild Ginger Anti-Frizz Hairspray
Paul Mitchell
Awapuhi Wild Ginger Anti-Frizz Hairspray
Hairspray
307 Millilitres
(€117.65 / 1 l)
Regular price:
€36.12
Awapuhi Wild Ginger Hydrasoft Glossing Treatment
Paul Mitchell
Awapuhi Wild Ginger Hydrasoft Glossing Treatment
Hair treatment

Average rating of 5 out of 5 stars

75 Millilitres
(€274.93 / 1 l)
Regular price:
from €20.62
Offer
Finishing Touch Frizz Fighting Gloss
PHILIP KINGSLEY
Finishing Touch Frizz Fighting Gloss
Hair serum
50 Millilitres
(€589.20 / 1 l)
Sale price:
€29.46
Regular price:
RRP:
€32.04
acidic color gloss Conditioner
Redken
acidic color gloss Conditioner
Conditioner

Average rating of 3.67 out of 5 stars

300 Millilitres
(€78.13 / 1 l)
Regular price:
from €23.44
acidic color gloss Conditioner, 50 ml
Redken
acidic color gloss Conditioner, 50 ml

Average rating of 5 out of 5 stars

Regular price:
€0.00
acidic color gloss Gentle Color Shampoo
Redken
acidic color gloss Gentle Color Shampoo
Shampoo

Average rating of 5 out of 5 stars

300 Millilitres
(€77.03 / 1 l)
Regular price:
from €23.11
acidic color gloss Gloss-In-Mask
Redken
acidic color gloss Gloss-In-Mask
Hair mask
50 Millilitres
(€296.20 / 1 l)
Regular price:
from €14.81
Offer
acidic color gloss Heat Protection Treatment
Redken
acidic color gloss Heat Protection Treatment
Leave-In Spray
190 Millilitres
(€147.79 / 1 l)
Sale price:
€28.08
Regular price:
RRP:
€43.21
Offer
acidic color gloss Naked Gloss Lightweight Shine Oil
Redken
acidic color gloss Naked Gloss Lightweight Shine Oil
CARLTON Elixir Hair oil
100 Millilitres
(€342.00 / 1 l)
Sale price:
€34.20
Regular price:
RRP:
€52.61
Offer
acidic color gloss Shampoo Refill
Redken
acidic color gloss Shampoo Refill
Shampoo

Average rating of 5 out of 5 stars

500 Millilitres
(€71.34 / 1 l)
Sale price:
€35.67
Regular price:
RRP:
€43.21
Offer
Izumi Tonic Strengthening Gloss
Shu Uemura
Izumi Tonic Strengthening Gloss
Hairstonic
200 Millilitres
(€302.45 / 1 l)
Sale price:
€60.49
Regular price:
RRP:
€74.42
Copyright Colour Gloss Intensive Tint
TIGI
Copyright Colour Gloss Intensive Tint
Tint
60 Millilitres
(€48.17 / 1 l)
Regular price:
€2.89
Ultimate Color Shine Spray
Wella Professionals
Ultimate Color Shine Spray
Styling spray
95 Millilitres
(€214.42 / 1 l)
Sale price:
€20.37

baslerbeauty is your expert partner for beauty and skincare

Buy hair care and cosmetics online

Our vision: We want to offer you, the customer, a reliable and unique service, an emotional shopping experience and a large selection of beauty labels with over 35,000 different products.

The development for our premium online shop is supported by our stationary stores as well as our hairdressing and beauty salons. The employees in the hairdressing salons report on their daily experiences and thus provide us with additional know-how for you as a customer.

Our premium online shop is characterised by intuitive operation, a modern design, live chat as well as fast shipping.

baslerbeauty: Your hair cosmetics online shop

Whether it's shampoo for dry, damaged or dull hair, a wide range of styling products, trendy hair colours, body care products or even your new hairdryer. baslerbeauty is your hair care online shop when it comes to hair care and hair cosmetics.

Order well-known hair products online

At baslerbeauty you can get hair products, cosmetics, professional hairdressing products from popular brands such as AVEDA, BABOR, Kérastase, Redken, Paul Mitchell, ghd, Cloud Nine and many more. Our exclusive own brand Basler, is also very popular. As manufacturers, we attach great importance to quality, produced in Bietigheim-Bissingen. Beauty and care are our guiding principles in the development and manufacture of our products. Because, every person is beautiful in his or her own way and we have the right products.

baslerbeauty hairdressing shop - more than just hair colour & styling

We make beauty. baslerbeauty is your competent partner for everything to do with beauty and care. We are constantly working to keep innovations and new products in the field of cosmetics, styling and hair products ready for you in our online shop. You as our customer are our priority - we offer you competent advice. You can reach us by phone or email. We are happy to answer your questions so that you can buy the right hair products for you. You will find affordable hairdressing products, cosmetics and much more with us.