Skip to main content Skip to search Skip to main navigation

Alcina: Scientific Hair Care and Styling Built on Tradition

Discover the diversity of Alcina at baslerbeauty. For over 80 years, this German family business has combined the highest research standards with creative trends. The dermatologically tested range offers tailored solutions for every hair and skin type. Whether brilliant hair colors, effective care, or trendy styling highlights – rely on professional quality, maximum safety, and compatibility for your daily beauty routine.

Bestseller

ALCINA Graphic Collection

Brand Ambassador Robert Mrosek creates tailored, geometric trend looks full of dynamism – inspired by clean architecture.

Expressive Looks & Urban Hair Trends

Modern hair trends thrive on contrasts and character. ALCINA focuses on looks that stand out while guaranteeing everyday wearability. Whether it's edgy leather chic with voluminous curls or clean denim styles with a cheeky pixie cut – ALCINA's styling and care products give your hair exactly the structure, hold, and shine it needs to make a strong statement. Find the perfect products to beautifully showcase your personality through your hair styling.

Creative Styling & Perfect Finish

A perfect styling demands products that offer flexible hold without weighing the hair down. Whether it's avant-garde runway looks, voluminously defined structures, or elegantly defined short hairstyles – with the professional sprays, pastes, and foams from ALCINA, daily styling becomes a creative craft. Protect your hair during styling, maximize volume, and set accents that last all day.

Salon Expertise for Your Daily Care Ritual

Behind every great product from ALCINA stands the knowledge of experienced hairdressers and stylists. In the salon, hair is not simply cut, but artfully shaped and personalized. You can feel this professional precision with every application at home. The moisturizing formulas and regenerating active ingredients are precisely tailored to the needs of different hair types to preserve the health of the scalp and give the hair long-lasting vitality.

Timeless Care and Styling for Everyone

Beauty and care know no limits. ALCINA offers smart solutions for every hair type and structure – from powerful care for long hair to targeted products for striking short hairstyles and men's styling. With lightweight textures that don't weigh hair down and flexible styling helpers, refreshing your hair is done in the blink of an eye. Rely on care expertise that delivers visible results and makes your hair look salon-fresh every day.