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ANSWR is a home salon beauty brand with a mission to simplify beauty by empowering women to be their own beauty experts and take charge of their beauty routines.
Originally launched in 2019, ANSWR launched the first ever at-home keratin treatment that rivalled expensive salon alternatives that were taking the industry by storm. At its core, ANSWR gives everyone access to expensive salon treatments by offering convenient at-home alternatives inspired by real experts - their customers. Modern beauty essentials form the backbone of women's self-care routines, empowering them to express themselves freely. We are constantly on the lookout for beauty solutions that make us feel better. We tend to seek professional help, but why should someone else tell you what to do when only you know what you need. You should be your own expert because you know the answer. Through this realisation, Owow was reborn as ANSWR in April 2022. In terms of product development, ANSWR is socially guided by the voice of her real customer - the voice of ANSWR.
