Hugo Boss

Boss Alive Eau de Toilette

toilet water

The favorite song on the radio. The first sip of coffee in the morning. The colors of a beautiful sunset. It's the little moments that make life so worth living. And these are what BOSS Parfums is now celebrating with the launch of BOSS ALIVE Eau de Toilette, a fresh, invigorating fragrance for women who enjoy every moment to the fullest.

A joint creation of perfumers Marie Salamagne and Honorine Blanc, BOSS ALIVE Eau de Toilette is a floral-woody fragrance.

Juicy apple combines with tangy mandarin, lemon and a magnolia accord to create a fresh, floral top note. The true beauty of the fragrance lies in its extroverted, intensely feminine heart notes of Sambac Jasmine, Damask Rose and exquisite Michelia Yunnanensis. This creates exotic floral tones with a uniquely creamy and spicy character. Clary sage and moss blend in the base notes with sandalwood and cedar for intriguing and lasting intensity.

The invigorating eau de toilette gently nestles against the skin and its persistence always reminds us to enjoy life to the fullest every day. Because when we celebrate life's little pleasures, bliss is found in every moment - and that is the essence of BOSS ALIVE Eau de Toilette.

The architectural heavy glass fragrance bottle was designed by jeweler Amélie Riech and reveals the new liquid in lighter pink. The polished metal band encircling the bottle is presented in a feminine rose gold hue. The outer packaging in delicate pink, also enclosed by a rose gold-colored band, symbolizes the carefree character of the new fragrance.

HUGO BOSS - The secret of success lies in masterful craftsmanship, the finest materials and a visionary eye. Today, HUGO BOSS is one of the most successful fashion and lifestyle companies in the world and fascinates people all over the world with its fashion, exquisite accessories and exquisite fragrances. BOSS - The core brand of HUGO BOSS stands for modern elegance and understated luxury. HUGO - Always one step ahead of its time, HUGO presents progressive design for creative individualists. BOSS Orange - Casual, carefree and modern, BOSS Orange inimitably embodies the urban lifestyle.