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Loved by makeup artists around the world, Sweed is known for its professional vegan and clean beauty products. As a pioneer in eye makeup, Sweed is especially recognized for its award-winning mascaras and its prostaglandin-free eyelash growth serum. After years of working as a makeup artist, founder Gabriella Elio set out to create innovative products she felt were missing from the market to achieve her signature timeless “no-makeup” look. Born from extensive research, Sweed continues to expand its collection with new makeup innovations. Gabriella’s motto is: “Look like yourself after two weeks on vacation – glowing skin, lush lashes, and full of life.” Sweed is a vegan and cruelty-free brand that helps save a sea turtle with every mascara sold.